Digital Marketing
Google Analytics 4 & Digital Marketing Fundamentals
Built for marketing teams and small business owners, this course makes Google Analytics 4 and digital marketing measurement approachable and actionable. You will learn why GA4 shifted from sessions to an event-based model, how to set up a property correctly, and how to work with events, key events, and conversions. The course then covers campaign tracking with UTM parameters, reading acquisition and engagement reports, and building a consistent tagging strategy, all with privacy-aware measurement in mind. Final lessons turn data into decisions: building executive dashboards in Looker Studio and running a weekly optimization loop that connects insight to action and business impact.
One-time purchase — own the course forever, certificate included.
Course outline
Module 1
Foundations of GA4 and Digital Marketing Measurement
- • Why GA4 Exists: The Shift from Sessions to Events · 30 min
- • Setting Up Your GA4 Property the Right Way · 30 min
Module 2
Events, Conversions, and Campaign Tracking with UTMs
- • The GA4 Event Model: From Pageviews to Key Events · 30 min
- • UTM Parameters and Campaign Attribution · 30 min
Module 3
Acquisition, Engagement, and Campaign Tracking with UTMs
- • Reading GA4 Acquisition Reports and Default Channel Groupings · 30 min
- • Building a Consistent UTM Campaign Tagging Strategy · 30 min
Module 4
Turning Data Into Decisions: Dashboards, Optimization, and Business Impact
- • Building Executive Dashboards in Looker Studio · 30 min
- • The Weekly Optimization Loop: From Insight to Action · 30 min
Ready to start? $39 one-time · 4 CEU hours · 8 lessons
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